Vela Systems digital experience

DIGITAL EXPERIENCES · 2025

Making complex operations easier to understand.

Client

Vela Systems

A clearer digital experience for the software connecting field teams, schedules and service operations.

Vela Systems digital experience

DIGITAL EXPERIENCES · 2025

Making complex operations easier to understand.

Client

Vela Systems

A clearer digital experience for the software connecting field teams, schedules and service operations.

Vela Systems digital experience

DIGITAL EXPERIENCES · 2025

Making complex operations easier to understand.

Client

Vela Systems

A clearer digital experience for the software connecting field teams, schedules and service operations.

Sector

Field service software

Services

Strategy · Digital Experiences · Growth

Sector

Field service software

Services

Strategy · Digital Experiences · Growth

The problem

Vela’s own team could explain the product,

but new users hit the scheduling view and stalled before their first job was booked.

Every workflow was there, but nothing signalled what to do first.

The goal

Make the first hour in Vela self-explanatory,

so a new scheduler books a job without a training call.

The interface needed to guide attention without hiding the depth power users relied on.

The scope

01

Usability audit

02

Information architecture

03

Interface design system

04

Onboarding flow

A man in a denim shirt working on a tablet at a table beside a mug and a glass jug

A man in a denim shirt working on a tablet at a table beside a mug and a glass jug

Close-up of a dark software interface with rows of colored data bars

Close-up of a dark software interface with rows of colored data bars

Results

Demo request conversion

after the new product tour

Demo request conversion

after the new product tour

Time to first booked job

8.2 to 5.1 minutes

Time to first booked job

8.2 to 5.1 minutes

Feature adoption, new users

31% to 75% by week two

Feature adoption, new users

31% to 75% by week two

Illustrative results from a fictional project.

A desk with a monitor showing charts, a laptop and a lamp by a window

A desk with a monitor showing charts, a laptop and a lamp by a window

“Once people could see how the scheduling flow actually worked, demo requests jumped by more than half.”

Sanne Bakker — Head of Marketing, Vela Systems

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