A white seaside hotel with balconies and green-framed doors above waves breaking on the rocks

GROWTH · 2025

A quieter stay. A clearer path to booking.

Client

Orla House

Campaign strategy and a focused booking journey for an independent coastal hotel.

A white seaside hotel with balconies and green-framed doors above waves breaking on the rocks

GROWTH · 2025

A quieter stay. A clearer path to booking.

Client

Orla House

Campaign strategy and a focused booking journey for an independent coastal hotel.

A white seaside hotel with balconies and green-framed doors above waves breaking on the rocks

GROWTH · 2025

A quieter stay. A clearer path to booking.

Client

Orla House

Campaign strategy and a focused booking journey for an independent coastal hotel.

Sector

Boutique hospitality

Services

Strategy · Growth

Sector

Boutique hospitality

Services

Strategy · Growth

The problem

Orla House photographed beautifully,

but the booking flow buried rates behind three clicks and a phone number.

Guests who loved the look left before they found a date to book.

The goal

Shorten the distance between browsing and booking,

without losing the quiet, unpolished feel guests came for.

The site needed a direct booking path that still felt like a small, independent hotel.

The scope

01

Content & booking audit

02

Campaign strategy

03

Site design & build

04

Direct booking integration

A bed with rumpled white linen in morning light from an open window

A bed with rumpled white linen in morning light from an open window

Tall wooden lattice doors in a pale, sunlit guest room

Tall wooden lattice doors in a pale, sunlit guest room

Results

Direct bookings

online bookings, first season after relaunch

Direct bookings

online bookings, first season after relaunch

Steps to book a room

from 3 clicks and a call to 1 click

Steps to book a room

from 3 clicks and a call to 1 click

Average booking value

from more visible longer-stay rates

Average booking value

from more visible longer-stay rates

Illustrative results from a fictional project.

Hands typing on a laptop on a wooden table beside two cups of coffee

Hands typing on a laptop on a wooden table beside two cups of coffee

“Guests stopped calling to ask if we had rooms. They just booked one.”

Ingrid Voss — Owner, Orla House

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